Max Factor False Lash Effect, 13.1 ml, Mascaras for Women, What happens when the best, cult favourite Max Factor lengthening mascara comes together with an ultra dramatic shade – the blackest black inspired by the wings of a raven? The result is Max Factor False Lash Effect mascara which completely eliminates any need for fake lashes. Now you can create exactly the same results in a matter of moments. With one swipe of the incredibly dense brush, your lashes will be longer, thicker and they’ll appear twice the size. All of this is achieved without any clumps – your lashes will stay perfectly separated and impeccably defined. Characteristics: coats the lashes with a striking black colour from the roots to the tips in one swipe increases volume, leaves lashes 100% fuller than before application  lengthens, perfectly mimics the effect of false lashes, adds shine ultra intense black colour makes your lashes extra dramatic with a dense brush which features 50% more bristles than those of regular mascaras separates individual lashes and leaves them clearly defined Ingredients: Liquid Lash patented technology – gives your lashes a dazzling, intensely black colour How to apply: Use the brush to apply the Max Factor False Lash Effect mascara to your upper and lower lashes, ideally after using a mascara base. Start at the roots and brush through the entire length all the way to the tips in a zig-zag motion to achieve a complete coverage. Apply a second coat of mascara if you want to create an especially dramatic look.